ONNO
Made to Move ®
Built to Roam
Project: Built to Roam
Brand: ONNO
Concept
Instead of staging controlled lifestyle scenes, I took ONNO’s bamboo and hemp shirts through a real, high-intensity journey — from the U.S. to Japan — capturing authentic moments where the product was worn, tested, and experienced in real environments.
Deliverables
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Short-form vertical video for social platforms
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Lifestyle and travel photography
Reach
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Distributed across my Instagram and TikTok (1,000+ followers)
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Extended visibility through ONNO’s social audience
This project explores how ONNO fits into real, lived moments. Not staged scenarios, but honest experiences where durability, breathability, and comfort quietly matter. When the focus is on the experience itself — the texture of rock, the warmth of the sun, the pause between movement — the product becomes a trusted companion rather than the center of attention.
Through this work, I wanted to highlight ONNO’s philosophy: clothing that supports an active, curious lifestyle without shouting for recognition. Apparel that feels just as natural in demanding conditions as it does in moments of rest.
Focus: Brand storytelling & lifestyle content
Role: Photographer, storyteller, creative direction
Formats: Short-form video & photography
Distribution: Instagram & TikTok
A shirt designed to tackle truly any task — from long days on the wall to slow mornings by the sea.
ONNO creates apparel for people who don’t live in clearly defined categories. The kind of days that begin with movement and end in stillness. The kind of travel where plans change, environments shift, and what you’re wearing needs to keep up without demanding attention.
At its core, ONNO is about versatility without compromise. Natural fibers, thoughtful construction, and a focus on comfort allow each piece to transition seamlessly between environments — climbing, exploring, traveling, or simply being present wherever the day leads.
ONNO isn’t about doing more — it’s about being ready for whatever comes next.
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Full Video Delivered